When a new Head of Digital & Innovation joined the esure, they sought to bring fresh ideas and innovation to the traditionally risk-averse industry. With limited resources available – only a public API due to an internal team undergoing a six-month freeze – the challenge was to be creative with what was on hand.
Working closely with Architects, their Digital team and even understanding the needs of the call centre team, along with the Head of Digital & Innovation we prototyped concepts from UX and the data form the API what was available to us. This led to the launch of the first consumer multi-car quotation product within just six months.
Simultaneously, the team took on board the internal team members, educating them about lean agile development practices and convincing them of their value when faced with a mindset that change was not possible and that large-scale shifts would take time.
Attributes
- Domain: InsureTech / Insurance
- Prototyping / Agile / Innovation
- PHP / Hosting & Maintenance Support. Security