In 2024, when McDonald's decided to run a nationwide campaign and let customers submit their own Whooper recipes, they leveraged AI technologies to streamline the process. The Million Dollar Whooper competition was born, allowing participants to create unique burger recipes using text-to-speech technology and generative images for ingredients.
To ensure the campaign ran smoothly, a dedicated team worked around the clock to monitor submissions and enforce guidelines. Checking for allowed ingredients, preventing undesirable items like Tylenol (caught as an unintended ingredient) or McChicken from being included in recipes.
The AI-powered system also generated hyper personalised viral video ads shared by customers on social media platforms, helping to promote the competition and drive engagement. The team of engineers was constantly monitoring the campaign's performance, making real-time tweaks and adjustments to ensure a seamless user experience.
But let's be honest, we're all probably aware of disastrous high profile AI implementation and bots of have turned awry so to avoid potential public relations disasters, the team had a contingency plan in place. They were prepared to initiate the trigger process if necessary, mitigating any issues that could arise from misbehaving AI or unexpected outcomes.
Attributes
- Domain: Restaurant / Fast Food
- 24/7 Support / Pro-active Monitoring & Maintenance Support with SLA's
- OpenAI, Multiple LLM's, AWS Cloud, AWS Sagemaker,