Artificial Intelligence

From billable hours to SaaS per seating pricing. AI will disrupt.

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No Software. No SaaS markup.
The billable hour is dead! AI and low-code/no-code tooling are making software development more efficient and disrupting the traditional sales model. The pricing of SaaS modelled by costly Cloud pricing will not be able to compete with new per-consumption models shift to value-based pricing lead by SalesForce.

Can we find a corner that has not been polluted?

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Plastic & AI model pollution
Pollution is a scourge that affects us all, even in the most remote corners of the world. During our recent trip to Punta Seca, Sucre, we were shocked to find plastic pollution on a pristine beach. The rise of AI-generated content is also metaphorical parallel.. We have an opportunity to learn from our mistakes in other areas and to hold ourselves accountable for our consumption and production in the era or AI.

The natural constraints of the finite

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The natural constraints of the finite
The natural constraints that can transform our approach to technology. From coffee grinders to cars, we're often not focused enough on efficiency and waste. But what if we prioritised sustainability and simplicity? Let's challenge the status quo and explore the true costs of our digital habits.

Million Dollar Whooper

When you run a nationwide campaign in 2024 and let your customers submit their own Whooper recipe why not leverage the efficiencies of AI? And so the Million Dollar Whooper competition was born.